Turning Your Website Subscribers Into Content-Generating Members
Publishing platforms are creating membership and subscription offerings that empower fans to contribute their own ideas, insights and feedback to make for a collaborative and more engaging experience.
The Daily Beast
American news, politics and culture website The Daily Beast’s membership service called “Beast Inside” gives members opportunities to share opinions and insights to be published on the Daily Beast homepage. Additionally, members gain access to an array of products, including a deep-dive newsletter, early access to the publication’s weekend stories, a customized version of The Beast’s Cheat Sheet newsletter, a Trump-centric podcast.
Quartz
Quartz introduced a membership program and a new app for the @Quartz community, which aims to be an education in the global economy, providing analysis, context and insider insights. Membership includes weekly field guides, profiles and Q&As that members can submit questions and ideas for ahead of time, and deeper access to Quartz through conference calls that go deeper on each week’s guide and other topics in the news.
For more like this: contact Piers Fawkes at pf@wallkit.net to receive a complementary Wallkit x PSFK report that looks at new ways that publishers are offering their readers exclusive access to original content, partner services, community platforms and beyond, to enhance the product or brand experience and create recurring revenue and engagement opportunities.
