How publishers pursue Paywall strategies to deliver ‘Content Connection’
Publishing platforms are adding a social element to their platforms, by providing access to private groups, tools and spaces that give customers the ability to organize themselves around shared interests.
Slate
Slate Plus members gain access to a private Facebook group where they can interact with Slatesters and fellow members, as well as a weekly newsletter, the Slate Plus Digest, and access to reoccurring special events like Pitch Slams and State of Slate Q&As with editor-in-chief Julia Turner. Additionally, members receive access to bonus episodes of Slate’s hit podcast Slow Burn, the library of Slate Academies, including Jamelle Bouie and Rebecca Onion’s The History of American Slavery, and the full edition of the Dear Prudence Podcast.
Glossy
Fashion and beauty platform Glossy launched its membership program, Glossy+, which provides members with unlimited stories, exclusive content, access to community, and quarterly events. Members gain full access to Glossy’s in-depth daily stories and archives, as well as research reports on industry trends, briefings of Glossy events, and the weekly Glossy+ newsletter, featuring insights on hot topics and the Glossy+ podcast. Additionally, members can engage in the Glossy+ slack community to have direct conversations with industry insiders during town halls and the opportunity to network with other members of the fashion and beauty communities. They also receive Invitations to members-only events, including Glossy Talks salons and Glossy Live Podcasts, and special pricing on Glossy signature events, such as Glossy Summits, Glossy Forums and Glossy Hot Topic events, and a discount on Glossy Awards entries.
The Economist
The Economist’s membership program enables subscribers to join online debates and discuss articles with other readers. They also receive Espresso, the morning briefing, a weekly print edition of The Economist, and can access free downloads of selected special reports.
Guest of a Guest
High society and social events platforms Guest of a Guest’s membership program provides exclusive access to GofG’s highly extensive Social Calendar, VIP invites from editors, influencers and more, as well as weekly promotions — from jumping the line at the door to free cocktails at the hottest new spot. Additionally, members receive admittance to private Guest of a Guest events.
Across a number of posts, we’ll be sharing insights about the strategic and technical implementation of a subscription system. Contact a member of the Wallkit team you’d like a PSFK report that looks at new ways that publishers are offering their readers exclusive access to original content, partner services, community platforms and beyond, to enhance the product or brand experience and create recurring revenue and engagement opportunities.
