How GamesBeat & VentureBeat use Wallkit for their event ticketing
In this interview, Wallkit co-founder Tim Roho walks through the functionality that the team at Venturebeat deployed to sell tickets for GamesBeat Summit 2021 and VentureBeat Transform 2021. (Transcript follows)
So we’re here with Tim Roho, the CEO and founder of Wallkit, a CRM subscription and membership management tool. And Tim is going to take us on a little tour of the platform today and talk to us about the plans for the future. So Tim, I guess first, maybe you could tell us a little bit about Wallkit and the core of the offering. What is the value proposition?
Tom Rogovets: Thank you, Jeff. So we’ve designed Wallkit initially as a platform that enables publishers to successfully and seamlessly run their subscription paywall membership business. Over time, Wallkit has evolved into an enterprise grade product that now provides and enables much more than that.
So now Wallkit is also a data management tool and event management tool and a contact management tool as well. So let’s talk about that and happy to introduce the audience into what we have here.
Got it. Okay, great. I gather you just launched a ticketing platform powered by Wallkit and it powered the GamesBeat 2021 summit. Maybe you could just talk to us a little bit about what you’re doing in the ticketing space.
I would like to start with a showcase of what the GamesBeat Summit is.
Just few weeks ago GamesBeat Summit 21 took place and it featured rockstar speakers from the games industry. It had gathered over 2000 event attendees and a solid percentage of those had actually signed up for VIP access to gain access to the VIP inside their rooms.
During the event, all that had been connected to Wallkit so Wallkit had been used as a ticket sales platform work. It had been used as a event is live event access permissions platform. And Wallkit had been used essentially as a data management platform. In order to sign up for the event, people filled out quite lengthy form telling VentureBeat about their business, their role in their business, whether they are a supplier or a buyer in the games industry and a handful of other information. So VentureBeat had captured significant data about the event attendance and that data had been stored in both Wallkit and post through, into other data processing mechanisms that VentureBeat is using in their business.
Great. So maybe just to wrap things up, you could tell me a little bit about what your sort of major milestones are that you have ahead and what the plans are for the future for Wallkit in particular.
So the next big milestone is that we have an event of upcomming, which is VentureBeat Transform 2021, it’s going to take place mid-June
and this is the largest event. Ran by VentureBeat each year, Wallkit is already our, in the ticket sales and registrations. We are advancing ourselves in technology and especially in we are fine tuning the event tickets and that data processing technology that we already have and following This event, we’re going to connect many more events from other Wallkit customers to our ticketing platform.
So by end of year 2021, we can imagine we would find few dozens of large. Events through Wallkit, and that would be a success for this ticketing module that we have only rolled out earlier this year.
Fantastic. Well, that’s all really exciting. I wish you the best of luck with rolling out all that technology and scaling it. Appreciate you running us through the platform and I’m sure we’ll chat in the future as more of this stuff continues to grow.
Thank you. Thank you very much, Jeff. I appreciate that.
[Interview conducted by Jeff Weiner]
