In this interview, Wallkit co-founder Tim Roho walks through the functionality that the team at Venturebeat deployed to sell tickets for GamesBeat Summit 2021 and VentureBeat Transform 2021. (Transcript follows)

So we’re here with Tim Roho, the CEO and founder of Wallkit, a CRM subscription and membership management tool. And Tim is going to take us on a little tour of the platform today and talk to us about the plans for the future. So Tim, I guess first, maybe you could tell us a little bit about Wallkit and the core of the offering. …


Wallkit Case Study of VentureBeat and GamesBeat subscriptions and events
Wallkit Case Study of VentureBeat and GamesBeat subscriptions and events

This video and article contains an interview with with Tim Roho, the CEO and founder of Wallkit — a CRM subscription and membership management tool. Tim is going to take us on a tour of the platform today, share a case-study of an integration and talk about the Wallkit roadmap. (Transcript follows)

Wallkit Case Study Video : VentureBeat & GamesBeat

So Tim, I guess first, maybe you could tell us a little bit about Wallkit and the core of the offering. What is the value proposition?

We’ve designed Wallkit initially as a platform that enables publishers to successfully and seamlessly run their subscription paywall membership business. Over time, Wallkit has evolved into an enterprise grade product that now provides and enables much more than that.


A recent update by Google to their browser has created concern within the publishing community — but it may also provide opportunity.

Website audience members have long been using Incognito Mode to dodge digital paywalls especially ones that have ‘meters’, or article counts. As the publisher can’t track the user, their system might assume that the visitor is a new user and reset the number of articles left to read — in effect, allowing the reader to read as much as they want for free. …


In this piece, Wallkit co-founder Piers Fawkes explains how he redeveloped his B2B media business PSFK so that its digital experience would align with its subscribers’ and members’ evolving needs and behaviors

Within our business, we recently underwent through a rethink of the look and feel as well as the functionality of PSFK digital experience, and I wanted to share some of the ideas we pursued in case they might spur new thinking among our peers. The main driver was a need to shift away from the mindset informed by 15 years of (profitable) b2b publishing.

We had transformed from a personal blog into an advertiser-driven publication, and from there into a paid business intelligence service over the last 3 years. While we remain relatively nimble, muscle memory kept coming into play…


Subscription Offerings From The Daily Beast

Publishing platforms are creating membership and subscription offerings that empower fans to contribute their own ideas, insights and feedback to make for a collaborative and more engaging experience.

The Daily Beast

American news, politics and culture website The Daily Beast’s membership service called “Beast Inside” gives members opportunities to share opinions and insights to be published on the Daily Beast homepage. Additionally, members gain access to an array of products, including a deep-dive newsletter, early access to the publication’s weekend stories, a customized version of The Beast’s Cheat Sheet newsletter, a Trump-centric podcast.

bit.ly/2RIW8CJ

Quartz

Quartz introduced a membership program…


Publishing platforms are adding a social element to their platforms, by providing access to private groups, tools and spaces that give customers the ability to organize themselves around shared interests.

Slate

Slate Plus members gain access to a private Facebook group where they can interact with Slatesters and fellow members, as well as a weekly newsletter, the Slate Plus Digest, and access to reoccurring special events like Pitch Slams and State of Slate Q&As with editor-in-chief Julia Turner. Additionally, members receive access to bonus episodes of Slate’s hit podcast Slow Burn, the library of Slate Academies, including Jamelle Bouie and Rebecca Onion’s The History of American Slavery, and the full edition of the Dear Prudence Podcast.

bit.ly/2RSn9nf

Glossy

Fashion and beauty platform Glossy launched its membership program, Glossy+, which provides…


Too often media strategists picture memberships and subscription strategies as a flow from one point to another — when they should consider multiple funnels.

When we talk to media companies who are planning future paywall systems, a common assumption we hear is that they are considering an approach with a simple flow that moves audiences from non-paying to paying to upsold. This approach does not reflect the complexities of their audiences needs and will likely fail to deliver sufficient revenues for the business.

An audience segmentation exercise should reveal different needs for different audience members and this should be the…


Media and publishing platforms like The Atlantic, New Statesman, Vanity Fair and CollegeHumor are giving their subscribers and members access to unique content behind the paywall.

IAC-backed online comedy brand CollegeHumor has taken a membership-style approach by launching Dropout, a subscription product that will include original video series and other forms of media including digital comics and fictionalized chat conversations. Dropout has a tiered subscription model: $3.99 for the first three months, followed by $3.99 per month for an annual subscription; $4.99 per month for a six-month plan; and $5.99 per month for subscribers who want to pay on a monthly basis.

The New Statesman’s paywall gives subscribers access to the digital version of the print magazine, what it’s calling NS Instant, two days before it…


Publishers and content owners are exploring the use of paywalls and membership systems to elevate their reader experiences. Some platforms are using qualitative and quantitative customer data to deliver highly personalized offerings to enhance the content discovery process and elevate the user experience.

Scandinavian publisher Aller Media is testing a personalized paywall that uses its own algorithm to show subscribers personalized content. The algorithm is based on four factors: how recently the content was posted, collaborative filtering (or, what similar audience profiles are reading), impressions (how many times an article was served but not clicked on), and how many times an article converted readers to subscribers. Tests resulted in a significant increase in getting readers to subscribe, especially to one-month and three-month subscriptions (the publisher also offers weeklong and annual subscriptions).

Additionally publishing platform Taylor &Francis is using AI to personalize content and…


Exploring New Revenue Opportunity with Hard-To-Monetize Audiences Despite Traffic-Loss

One of the immediate objections we hear when my team talks to publishers about subscription systems is their very real concern over traffic loss. With the dominance of the tech giants in the media space, publishers are continuing to witness a decline in advertising revenue but despite this they’re still hesitant about employing a metered paywall system that could potentially collapse traffic numbers.

The sales-team at Wallkit often respond to this challenge by asking decision makers to approach these systems with the concept of membership in mind. …

Wallkit

Wallkit is a paid-subscription platform designed for media companies and digital content owners.

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